Booklets can be a fantastic way to impress potential customers, generate more leads and ultimately make more sales.
But you can’t assume that any old booklet will do. Instead, you need to put some effort …
Want to know a simple, low-cost marketing trick you can use to stand out from your rivals?
The answer is handwritten thank-you cards.
As granny taught us, everyone loves receiving thank-you cards. Yet hardly anybody …
Our letterboxes have never been emptier – which creates a golden opportunity for anyone sending high-quality marketing pieces through the mail. Before the internet era, people would find their letterboxes stuffed full of direct mail …
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There was a time when the 4 essentials of any new business enterprise or make-over were:
• Business cards
• Letterheads
• With compliments slips
• Docket books, triplicate
• Signage
Larger businesses might also …
Since the first stenciled handprint was sprayed in ochre onto a cave wall to mark a tribal territory; printed visual messages have served to advertise everything from warnings to toothpaste.
Wartime Londoners were beseeched to …
2017 is the ‘Year of the Rooster’ in the Chinese lunar calendar
Predictions and forecasts can be slippery things – just ask Hilary Clinton who was considered a shoo-in for the US Presidency. Instead, …
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Ask anyone with even the smallest insight into the commercial printing industry, who the leading suppliers of technology are and the names most likely to roll of the tongue might be Heidelberg, Manroland, Komori, Ryobi …
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Technology, for all of its challenges, changes civilizations, cultures and histories. Even the Pony Express was a sort of new technology in its day – messages could traverse America from the Atlantic to Pacific faster …
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The publishing industry has come a long way since a man named Johannes Gutenberg invented a printing press in the 1400s. Even since the computer boom of the 1990s, between software and hardware advancements, printers …
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Any designer worth his salt will have a rich collection of fonts. A good font is worth its weight (pun intended) in gold, and can be used and reused in a large range of diverse …
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