Referral note pads are a great marketing tool for doctors, dentists and other healthcare professionals to bring in more patients. Many doctors, however, don’t give much thought to the design of their referral pads. They see it as perfunctory stationery, so a lot of doctor referral pads are pretty run-of-the-mill. If you want to inject some personality into it, here’s how to design a unique referral pad….
Read moreCovid-19 has had a transformative effect on nearly every facet of our lives. It’s stopped us from seeing loved ones, holidays have been cancelled, and the economy is on the brink. Nearly every industry …
Read moreBooklets can be a fantastic way to impress potential customers, generate more leads and ultimately make more sales.
But you can’t assume that any old booklet will do. Instead, you need to put some effort …
Want to know a simple, low-cost marketing trick you can use to stand out from your rivals?
The answer is handwritten thank-you cards.
As granny taught us, everyone loves receiving thank-you cards. Yet hardly anybody …
Our letterboxes have never been emptier – which creates a golden opportunity for anyone sending high-quality marketing pieces through the mail. Before the internet era, people would find their letterboxes stuffed full of direct mail …
Read moreThere was a time when the 4 essentials of any new business enterprise or make-over were:
• Business cards
• Letterheads
• With compliments slips
• Docket books, triplicate
• Signage
Larger businesses might also …
Since the first stenciled handprint was sprayed in ochre onto a cave wall to mark a tribal territory; printed visual messages have served to advertise everything from warnings to toothpaste.
Wartime Londoners were beseeched to …
2017 is the ‘Year of the Rooster’ in the Chinese lunar calendar
Predictions and forecasts can be slippery things – just ask Hilary Clinton who was considered a shoo-in for the US Presidency. Instead, …
Read moreAsk anyone with even the smallest insight into the commercial printing industry, who the leading suppliers of technology are and the names most likely to roll of the tongue might be Heidelberg, Manroland, Komori, Ryobi …
Read moreTechnology, for all of its challenges, changes civilizations, cultures and histories. Even the Pony Express was a sort of new technology in its day – messages could traverse America from the Atlantic to Pacific faster …
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