![\"mailbox\"](\"https:\/\/www.print2day.com.au\/blog\/wp-content\/uploads\/2021\/05\/How-to-use-budget-postcards-to-make-sales-image-1.jpg\")
<\/a><\/figure>\n\n\n\nHow effective are postcard mailers?<\/strong><\/p>\n\n\n\n Postcards<\/a> work. And you don\u2019t just have to take our word for it either. Research by Australia Post<\/a> found:<\/p>\n\n\n\n \u25cf 81% of consumers open and read their mail immediately The research also found that direct mail was a driver of customer behaviour with:<\/p>\n\n\n\n \u25cf A significant number of respondents making a purchase as a direct result of receiving mail These findings were seen across all age groups and demographics. Yes, even young Australians who\u2019ve grown up with Facebook.<\/p>\n\n\n\n How do I make a postcard for my business?<\/strong><\/p>\n\n\n\n Postcard marketing can deliver strong sales for your business. But for that to happen, you have to get your postcard\u2019s design<\/a> right. For something so small, this can be more challenging than it first seems. The trick is to always have a laser-sharp focus on what you want to achieve. This could be anything from building brand awareness to promoting a sale or special offer.<\/p>\n\n\n\n Next, identify your target audience. Break down your customers into different groups based on their characteristics, interests and behaviours. Work out which group you want to target with your campaign.<\/p>\n\n\n\n What to write on a business postcard?<\/strong><\/p>\n\n\n\n Your copy needs to be compelling if you want to motivate your customers to take action. And one of the best ways of doing that is by focusing on the benefits of your product or services, not its features.<\/p>\n\n\n\n Put yourself in your customers\u2019 shoes and ask yourself the following questions:<\/p>\n\n\n\n \u25cf What do your customers want? Use the answers to help you come up with an attention-grabbing headline and body copy. Don\u2019t overload your customers with too much information, otherwise you\u2019ll lose them. Rather, keep your message simple and concise. Bullet-points are a great way of breaking up text, so it\u2019s easier to read and understand.<\/p>\n\n\n\n Last but not least, remember to include a call-to-action (CTA). CTAs tell customers what to do next after receiving your postcard<\/a> and can include:<\/p>\n\n\n\n \u25cf Calling your phone number Eye-catching postcard ideas<\/strong><\/p>\n\n\n\n When your postcard drops through a customer\u2019s letterbox, you want it to stand out from the rest of the mail. This is where good graphic design and high-quality print come in. And while there are no hard and fast rules for postcard design<\/a>, remember that it should complement your copy, not compete with it. So don\u2019t use too many colours and fonts as this can visually overload your customers. Rather, use white space to draw the recipient\u2019s eyes to your headline, copy or CTA.<\/p>\n\n\n\n Your choice of finishes and paper weight matters too, as these can send subtle messages to your customers. For example:<\/p>\n\n\n\n \u25cf Glossy finishes can make your images pop
\u25cf 74% of Australians give mail their full attention
\u25cf 65% of Australians read every piece of mail they receive<\/p>\n\n\n\n
\u25cf A large proportion of respondents confirming they made online purchases as a result of mail-driven offers<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n
\u25cf What do your customers need?
\u25cf What problems do your customers have?
\u25cf How does your product or service solve them?<\/p>\n\n\n\n
\u25cf Visiting your website
\u25cf Booking a consultation
\u25cf Visiting your store<\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n
\u25cf Matte finishes can convey elegance
\u25cf Heavier paper stocks can lend a sense of quality and trust to your business<\/p>\n\n\n\n