{"id":889,"date":"2021-05-17T07:30:37","date_gmt":"2021-05-17T07:30:37","guid":{"rendered":"https:\/\/www.print2day.com.au\/blog\/?p=889"},"modified":"2021-05-17T07:30:39","modified_gmt":"2021-05-17T07:30:39","slug":"the-5-key-items-to-include-in-every-trade-show-gift-bag","status":"publish","type":"post","link":"https:\/\/www.print2day.com.au\/blog\/the-5-key-items-to-include-in-every-trade-show-gift-bag\/","title":{"rendered":"The 5 key items to include in every trade show gift bag"},"content":{"rendered":"\n

Take a look around your office. Now count how many promotional items catch your eye, be these branded pens, magnets, notepads or desk calendars. There\u2019s a good chance you and your colleagues received most of these corporate gifts at the last trade show you attended. And every time you use one of these items, the business that gave it to you will likely come top of mind.<\/p>\n\n\n\n

\"printing<\/a><\/figure>\n\n\n\n

In fact, the Advertising Specialty Institute (ASI) found:<\/p>\n\n\n\n

\u25cf 85% of people<\/a> remember the name of the company that gave them a promotional product
\u25cf More than one-third<\/a> of recipients say they are more likely to do business with an advertiser after receiving the item than they were beforehand.<\/p>\n\n\n\n

So, if you\u2019ve been wondering \u2018do trade show gift bags work?\u2019 \u2013 there\u2019s your answer.<\/p>\n\n\n\n

What should be in a promotional gift bag?<\/strong><\/p>\n\n\n\n

Promotional gift bags are also known as \u2018swag\u2019 bags \u2013 an acronym for \u2018stuff we all get\u2019. But while we all love getting gifts, be warned. If your swag bag is stuffed full of junk, it will likely end up in the nearest bin. Worse, when you give out badly-made items \u2013 even for free \u2013 it can negatively impact your brand\u2019s image.<\/p>\n\n\n\n

\"gift<\/a><\/figure>\n\n\n\n

That doesn\u2019t mean you have to spend big bucks putting the latest tech in your corporate swag bag. Rather, focus on giving your prospects things they\u2019ll use again and again.<\/p>\n\n\n\n

In the 2016 ASI study, 80% of Sydney respondents<\/a> preferred to receive promotional products that were useful over and above attractive items (26%), enjoyable-to-have items (22%) or those that give a point of reference (5%). Useful items have staying power too, with 64% passing on a promotional item to family and friends once they were finished with it, rather than throwing it away.<\/p>\n\n\n\n

So what are our best small business trade show bag ideas? Read on below.<\/p>\n\n\n\n

Five key corporate gift bag ideas<\/strong><\/p>\n\n\n\n

We can\u2019t stress this enough. Trade show gift bags should positively reinforce your brand by including useful, portable, relevant and quality products. The following five items fit the bill nicely:<\/p>\n\n\n\n

  1. Branded pens \u2013 a trade show staple with good reason as it\u2019s impossible for one person to have too many pens!<\/li>
  2. Calendars \u2013 promotional calendars<\/a> have great staying power, providing a year\u2019s worth of brand awareness for very little cost.<\/li>
  3. USB sticks \u2013 preload these with digital copies of your catalogue and brochures<\/li>
  4. Notepads \u2013 branded notepads<\/a> have universal appeal. Even better, they keep your brand in front of customers when they\u2019re in meetings, brainstorming or writing a to-do list.<\/li>
  5. Reusable water bottles \u2013 an eco-friendly alternative to the ubiquitous plastic bottle. If you\u2019re lucky, visitors will use them to stay hydrated during the trade show itself \u2013 likely drawing more people to your stand.<\/li><\/ol>\n\n\n\n

    Don\u2019t forget to include postcards<\/a>, brochures<\/a> and leaflets<\/a>, and any product samples (if relevant) when you\u2019re filling your trade show gift bag. Vouchers and special offer coupons make a great sales incentive too. You\u2019ll also need a large stack of business cards<\/a> to hand out at the trade show. Stand out from the competition with a great design, special finishes and quality paper stock.<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Preparing for a trade show? Get your printing needs sorted with Print2day. Call us on 02 9875 5830 or fill in this online form<\/a> for a custom quote.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    \nTake a look around your office. Now count how many promotional items catch your eye, be these branded pens, magnets, notepads or desk calendars. There\u2019s a good chance you and your colleagues received most …<\/p>\nRead more<\/a>","protected":false},"author":2,"featured_media":890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-your-brand"],"_links":{"self":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/comments?post=889"}],"version-history":[{"count":1,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts\/889\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts\/889\/revisions\/893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/media\/890"}],"wp:attachment":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/media?parent=889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/categories?post=889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/tags?post=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}