{"id":848,"date":"2018-07-18T13:00:10","date_gmt":"2018-07-18T13:00:10","guid":{"rendered":"https:\/\/www.print2day.com.au\/blog\/?p=848"},"modified":"2018-07-18T13:01:37","modified_gmt":"2018-07-18T13:01:37","slug":"granny-marketing-hack-results","status":"publish","type":"post","link":"https:\/\/www.print2day.com.au\/blog\/granny-marketing-hack-results\/","title":{"rendered":"Granny knows best: why her marketing hack gets results"},"content":{"rendered":"

Want to know a simple, low-cost marketing trick you can use to stand out from your rivals?<\/span><\/p>\n

The answer is handwritten thank-you cards<\/em><\/span>.<\/span><\/p>\n

As granny taught us, everyone loves receiving thank-you cards. Yet hardly anybody sends them any more.
\n<\/span>That creates an opportunity for you and your business.
\n<\/span>Here are three reasons why investing a small amount of money in cards and postage can translate in to big sales results.<\/span><\/p>\n

    \n
  1. Thank-you cards build relationships<\/b><\/li>\n<\/ol>\n

    As social psychologist Dr Lisa A. Williams <\/span>explains<\/span><\/a>, \u201csaying \u2018thank you\u2019 goes beyond good manners \u2013 it also serves to build and maintain social relationships\u201d.\u00a0<\/span>In other words, handwritten thank-you cards are a great way to build and maintain relationships with existing and potential clients.<\/span><\/p>\n

    You know those \u2018friends\u2019 and colleagues who only show an interest in us when they want something? We get irritated when they ask us for favours, because their insincerity is so obvious.\u00a0<\/span>But you know those friends and colleagues who are genuinely interested in us? When they ask us for favours, we want to help, because we feel connected to them.<\/span><\/p>\n

    Customers will be much more open to your sales calls if you\u2019ve previously shown that you value them on an emotional (rather than transactional) level.<\/span><\/p>\n

    \"\"<\/span><\/p>\n

      \n
    1. Thank-you cards differentiate you from your rivals<\/b><\/li>\n<\/ol>\n

      The purpose of marketing is to stand out from your rivals. <\/span>But how can you expect to stand out from your rivals if your marketing is exactly the same as theirs?\u00a0<\/span>That\u2019s another reason why handwritten thank-you cards are such a great idea.<\/span><\/p>\n

      It\u2019s highly unlikely any of your rivals are sending thank-you cards. How do we know? Well, when was the last time you received a thank-you card from anyone you spent money with?\u00a0<\/span>If a potential client gets quotes from you and two rivals, and if you\u2019ve previously sent that client a card and your rivals haven\u2019t, you\u2019ve immediately established a point of difference.\u00a0<\/span>Of course, that doesn\u2019t mean you\u2019re guaranteed to get the business. But it does give you a headstart. <\/span><\/p>\n

      As we\u2019ve explained in the past, <\/span>letterboxes have never been emptier<\/span><\/a>. Use that to your advantage.<\/span><\/p>\n

      \"\"<\/p>\n

        \n
      1. Thank-you cards make clients feel special<\/b><\/li>\n<\/ol>\n

        When it comes to expressing gratitude, a card is far more likely to impress than a text or email.<\/span><\/p>\n

        Part of the reason is that we receive far fewer cards than we do texts or emails. Mainly, though, it\u2019s because we know more effort goes in to handwritten cards.<\/a> As a result, they make us feel valued and special in a way that electronic communications rarely do.<\/span><\/p>\n

        Don\u2019t believe us? Well, how would you feel if you attended a wedding – after spending several hundred dollars on a gift and clothes – and then received a text to thank you for your troubles?\u00a0<\/span>The reason newlyweds send handwritten cards instead is because they know that nothing conveys respect quite like a personalised piece of print.<\/span><\/p>\n

        \"\"<\/p>\n

        Be like granny<\/b><\/p>\n

        One final tip – your thank-you cards should be unique to your business, rather than something you bought from a newsagent. They should also feature a handwritten and personalised note, so the recipient knows that you invested time and effort in the card.<\/span><\/p>\n

        Because if the card feels \u2018mass produced\u2019, it will be little better than a text or email.<\/span><\/p>\n

        Make sure your note mentions something unique to the recipient – the cool red carpet in their office or their upcoming trip to Paris or the science prize their daughter just won.\u00a0<\/span>Now, you\u2019re not just another annoying salesperson who only wants their money. Instead, you\u2019re a good person who really cares.<\/span><\/p>\n

        Granny understood the impact of personalised, handwritten thank-you cards. So should you.<\/span><\/p>\n

        \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

        Want to know a simple, low-cost marketing trick you can use to stand out from your rivals?
        \nThe answer is handwritten thank-you cards.
        \nAs granny taught us, everyone loves receiving thank-you cards. Yet hardly anybody …<\/p>\n        Read more<\/a>","protected":false},"author":2,"featured_media":853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-great-business-cards"],"_links":{"self":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":2,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":855,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/posts\/848\/revisions\/855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/media\/853"}],"wp:attachment":[{"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.print2day.com.au\/blog\/wp-json\/wp\/v2\/tags?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}