Re-branding is important, especially if you have been running your business the same way for the last 20 years. Sometimes a fresh shake up of things right down to the printing of campaign posters and business cards needs to be done, to open up to a new market or address and issue. Here, we’ve outlined some of the key steps involved in the re-branding process:
Changing the Way You Think
If you want to change your company’s image or approach you have to start thinking in the direction you want things to go. Furthermore you need to embrace change. Change can be difficult and often people are resistant, but in the end it needs to be viewed as a positive, necessary step to ultimately be successful.
Why are you going through this process?
Discuss, brainstorm, and write about why you want to go through this process. Do you feel you are missing out on an untapped market? Does your business need a revamp? Is there an issue you want to address? You firstly need to define why this process is necessary before you begin planning.
This is one of your most important steps. Before you do anything else, you need to gather feedback from a range of sources. This includes finding out what your customers like and dislike about your business, and what creative ideas or input your employees may even have to improve things. Are there any industry heads you can also talk to about your company and ways forward to improve?
Part of the re-branding process is to look at other markets you can target. Perhaps areas you had previously dismissed. With your company’s new direction, this could very much be suitable for targeting a whole new group of people.
Identifying and Implementation
Now you know what needs to be addressed you should be looking at solutions. So, how will you go about addressing concerns and making the relevant changes necessary? Look at everything from costs and each detail right down to working with your printing services company on a new look for your business stationery.
Let the People Know
It’s always important to not only engage and discuss the changes you’re making with staff, but also with your important clients. Everyone will want to know the reason behind the change and so it’s important to be bold, upfront but without taking the whole thing way too seriously. If you can introduce the change in a fun and exciting way for everyone involved then go ahead!
Many businesses re-brand for a number of reasons. Whether it be to address an issue or revamp their brand, doing a re-brand can really make a huge difference to your customer base, and allow you to enter markets you perhaps never before considered. I hope our list of tips has been helpful in giving you an overview of some of the important steps that are involved in re-branding and just how you will begin and go through this process, with your business in the near future.